DEVELOPING NEW PRODUCT DEVELOPMENT AND MARKETING STRATEGIES FOR LOCAL BRANDS IN INDONESIA: A CASE STUDY OF XBAG
The surge in global competition has prompted local brands in Indonesia to reassess their product development and marketing strategies. This study, centered on the case of XBAG in Malang, aims to contribute valuable insights to this discourse. It focuses on formulating effective product development s...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79674 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |