DEVELOPING NEW PRODUCT DEVELOPMENT AND MARKETING STRATEGIES FOR LOCAL BRANDS IN INDONESIA: A CASE STUDY OF XBAG

DEVELOPING NEW PRODUCT DEVELOPMENT AND MARKETING STRATEGIES FOR LOCAL BRANDS IN INDONESIA: A CASE STUDY OF XBAG

The surge in global competition has prompted local brands in Indonesia to reassess their product development and marketing strategies. This study, centered on the case of XBAG in Malang, aims to contribute valuable insights to this discourse. It focuses on formulating effective product development s...

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Bibliographic Details
Main Author:	Haikal Antasyah Akbar, Aqshal
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/79674
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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