DEVELOPING PERTAMAX MARKETING STRATEGY USING BRAND PERCEPTION CHECK IN BANDUNG CITY
Oil and Gas Law No. 22 of 2001 has resulted significant change in fuel business in Indonesia because of its regulation to open market. Global oil and companies are participated to gain a share in Indonesian commercial fuel market especially in RON92 segment. Pertamina as market leader has to respo...
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/49844 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |