DEVELOPING PERTAMAX MARKETING STRATEGY USING BRAND PERCEPTION CHECK IN BANDUNG CITY

Oil and Gas Law No. 22 of 2001 has resulted significant change in fuel business in Indonesia because of its regulation to open market. Global oil and companies are participated to gain a share in Indonesian commercial fuel market especially in RON92 segment. Pertamina as market leader has to respo...

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Bibliographic Details
Main Author:	Irmi, Aris
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/49844
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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