DEVELOPING MARKETING STRATEGY BASED ON USER-GENERATED CONTENT: A CASE STUDY OF DETIKTRAVEL
This study investigates strategies to enhance user-generated content (UGC) growth for DetikTravel, a part of Detikcom, to address the declining trend in UGC contributions and increasing operational costs. The study employs a qualitative methodology, including in-depth interviews with DetikTravel use...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/87102 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |