DEVELOPING MARKETING STRATEGY BASED ON USER-GENERATED CONTENT: A CASE STUDY OF DETIKTRAVEL

DEVELOPING MARKETING STRATEGY BASED ON USER-GENERATED CONTENT: A CASE STUDY OF DETIKTRAVEL

This study investigates strategies to enhance user-generated content (UGC) growth for DetikTravel, a part of Detikcom, to address the declining trend in UGC contributions and increasing operational costs. The study employs a qualitative methodology, including in-depth interviews with DetikTravel use...

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Bibliographic Details
Main Author:	Imanulrachman, Akbar
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/87102
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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