PROPOSED STRATEGY KEY ACCOUNT MANAGEMENT OF TRAC ASTRA TO INCREASE COMPETITIVE ADVANTAGE IN AFFILIATE CUSTOMER SEGMENT ASTRA INTERNATIONAL GROUP
In the middle of challenging situation of rent car businesses, the primary focus for corporate customers (B2B) is to maintain efficiency in operational budget that prioritize price than quality specially in procurement transportation solution needs. With this condition, it opens up chances for many...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/49290 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |