PROPOSED RESTRUCTURING STRATEGY FOR SUSTAINABLE FUTURE OF PT POS INDONESIA

• Main Author: Tiffani, Ignasia
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/49770
• Institution: Institut Teknologi Bandung

PT Pos Indonesia (Persero) as one of the oldest SOEs in Indonesia strives to survive in the 4.0 industry era. One of the efforts is by diversifying its business. However, the current strategy implemented is not in accordance with the current condition of the company. This can be seen from the performance of PT Pos Indonesia which has been getting worse from year to year and does not reach the planned company targets. This condition causes a value-reducing for PT Pos Indonesia. The main business issue of PT Pos Indonesia is the performance and sustainability of PT Pos Indonesia which is getting worse related to business units and affiliations. To identify problems in this research using External Analysis, Internal Analysis, and SWOT Analysis. The external analysis used in this research is Environmental Analysis, Industrial Analysis, and Competitor Analysis. Internal Analysis used in this research are Resource Analysis and Value Chain Analysis. Then the analysis results from Internal Analysis and External Analysis are used for SWOT Analysis. This research uses qualitative methods using primary data and secondary data. To find the appropriate solution for PT Pos Indonesia's problems, this research proposes a new corporate strategy for the company. The appropriate corporate strategy for solving the problem is restructuring. This research also uses TOWS Matrix for alternative strategies that can be applied in business operations. The tool used in analyzing corporate restructuring in this research is Hexagonal Restructuring. Hexagonal Restructuring can help PT Pos Indonesia to examine constraining opportunities to value-creating by improving operations, restructuring its business, managing assets, and improving governance. The implementation plan of a restructuring strategy for PT Pos Indonesia requires much time because there are many aspects to it. This research focused on determining corporate strategies that can be proposed to be implemented. The new corporate strategy is expected to be a solution to the problems.