WHAT MAKES TENCENT BECOMES A SUCCESSFUL BUSINESS? A CASE STUDY ANALYSIS OF TENCENT
This paper is a comprehensive study of Tencent Holding business strategies. Tencent starts its business in China, and they succeed in utilizing a huge china market. Moreover, Tencent tried to expand their business to South East Asia, Europe, and America. Recently, Tencent has become more valuable...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/50438 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | This paper is a comprehensive study of Tencent Holding business strategies. Tencent starts its business in
China, and they succeed in utilizing a huge china market. Moreover, Tencent tried to expand their business
to South East Asia, Europe, and America. Recently, Tencent has become more valuable than other
technology companies in the world. This paper is going to take a look at the Tencent Holding journey since
the beginning. Moreover, the detail regarding the Tencent success strategies also will be discussed in this
paper. Competitor analysis also will be done in order to know in-depth about the differentiation between
Tencent's business strategy compared with its competitor. This paper includes the Tencent SWOT analysis
to analyze their strength, weakness, opportunity, and threat. Tencent company policy also will be
discussed in this paper in order to know the impact of the policies implemented by Tencent could affect
their successes in their business. The objective of this paper is to know more in-depth regarding every
single detail of Tencent's business strategies, how they could beat their competitors and become one of
the largest technology companies in the world, and how they could maintain their position in the global
market. |
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