WHAT MAKES TENCENT BECOMES A SUCCESSFUL BUSINESS? A CASE STUDY ANALYSIS OF TENCENT

• Main Author: Energia Pratama N, Binsar
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/50438
• Institution: Institut Teknologi Bandung

This paper is a comprehensive study of Tencent Holding business strategies. Tencent starts its business in China, and they succeed in utilizing a huge china market. Moreover, Tencent tried to expand their business to South East Asia, Europe, and America. Recently, Tencent has become more valuable than other technology companies in the world. This paper is going to take a look at the Tencent Holding journey since the beginning. Moreover, the detail regarding the Tencent success strategies also will be discussed in this paper. Competitor analysis also will be done in order to know in-depth about the differentiation between Tencent's business strategy compared with its competitor. This paper includes the Tencent SWOT analysis to analyze their strength, weakness, opportunity, and threat. Tencent company policy also will be discussed in this paper in order to know the impact of the policies implemented by Tencent could affect their successes in their business. The objective of this paper is to know more in-depth regarding every single detail of Tencent's business strategies, how they could beat their competitors and become one of the largest technology companies in the world, and how they could maintain their position in the global market.