WHAT MAKES TENCENT BECOMES A SUCCESSFUL BUSINESS? A CASE STUDY ANALYSIS OF TENCENT

This paper is a comprehensive study of Tencent Holding business strategies. Tencent starts its business in China, and they succeed in utilizing a huge china market. Moreover, Tencent tried to expand their business to South East Asia, Europe, and America. Recently, Tencent has become more valuable...

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Bibliographic Details
Main Author: Energia Pratama N, Binsar
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/50438
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Institution: Institut Teknologi Bandung
Language: Indonesia

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