RANCANGAN STRATEGI PEMASARAN BERDASARKAN TAHAP PERTUMBUHAN ORGANISASI (STUDI KASUS: CV SAILAN INDUSTRIES)
CV Sailan Industries is a local clothing company from Bandung that targets youth market segment with two brands which are Sch and Gummo. One of the brands, Sch was having a declining sales problem. This problem was caused by its marketing strategy that was not driven by its company’s ability and nee...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/50495 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |