DEVELOPING INNOVATION IN DRINKING WATER INDUSTRY: CASE IZIFILL
Drinking Water is a basic need of the people. In the early days, human drink directly from source of water nearby their environment. However, it resulted a different quality of the water due to different human process the water to make it drinkable, through boiling or filtering the water. When te...
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/50763 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Drinking Water is a basic need of the people. In the early days, human drink directly from source
of water nearby their environment. However, it resulted a different quality of the water due to different
human process the water to make it drinkable, through boiling or filtering the water. When technology
comes to drinking water, a centralized plant has used to produce drinking water and distribute it across the
region. This shift our behavior in drinking water. People no more using water from their nearby source for
drinking but rely on drinking water industry that take the water from their plant, that usually take places in
the mountain spring. This model has a drawback to our environment: the plastic waste that continue increasing
worldwide,
inefficient
distribution
that
produce
carbon
emission,
and
unbalanced
water
source
utilization.
IZIFILL is a startup company that address the issue in drinking water industry and want to create a
new business model that can bring value to the people, but without a negative impact to environment that
current industry produce. A standardize drinkable water that easy to access, with a distributed source of
water and without plastic waste. As a startup with limited resources, a selective product development is
needed to reduce burden cost of iteration in research and development. A lean way should be conduct, how
to build product with low cost but get a rapid feedback from the real user then doing the iteration to get a
full feature product. To do this, Value Proposition Canvas is conducted, covering a Problem-Solution Fit,
Product-Market Fit, and Business Model Fit through Business Model Canvas. All the plan is tested to the
real user through Design Sprint framework to get rapid feedback from the real user without building a real
product.
Design sprint activity help IZIFILL to define what value proposition will be delivered, the feature
that will be built as an MVP (Minimum Viable Product) and getting the feedback from the real user. It helps
IZIFILL to narrow product development and build Business Model that expected to fit into the market. Fivestage
process
of
design
sprint
is
conducted
and
deep
interview
with
the
real
user
give
an
insight
to
IZIFILL
team
which
feature
need
to
be
developed
and
which
feature
are
less
priority.
This
deep
interview
save
IZIFILL
team
from
a
high
cost
of
research
and
development
of
feature
that
user
do
not
want
to
use.
From
this
activity,
a
user
journey
of
the
platform
selected,
and
the
economic
feasibility
composed.
The result of the activity will be planned for product development and budgeting plan that expected
can be done in a lean way, low cost but met the core functionality of the product. An MVP alternative will
be modifying existing water filter product but integrate with IZIFILL platform. The new segment market
are explored as well to reach wider range of potential market. |
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