CONSUMER RESPONSES TO THE USE OF VISUAL RHETORIC IN ADVERTISEMENT CASE STUDY: CITRA PARIWARA PARTICIPANTS ADVERTISEMENT

• المؤلف الرئيسي: Himawan Mulyadi, Riki
• التنسيق: Theses
• اللغة: Indonesia
• الوصول للمادة أونلاين: https://digilib.itb.ac.id/gdl/view/51694
• المؤسسة: Institut Teknologi Bandung

One of the ways commonly used to increase the appeal of an advertisement is to use visual rhetoric rules. Visual rhetoric is a symbolic language that is expressed visually. The use of visual rhetoric will produce visual advertisements that are entertaining and not easily forgotten by the audience...