CONSUMER RESPONSES TO THE USE OF VISUAL RHETORIC IN ADVERTISEMENT CASE STUDY: CITRA PARIWARA PARTICIPANTS ADVERTISEMENT
One of the ways commonly used to increase the appeal of an advertisement is to use visual rhetoric rules. Visual rhetoric is a symbolic language that is expressed visually. The use of visual rhetoric will produce visual advertisements that are entertaining and not easily forgotten by the audience...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/51694 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |