ONLINE BEHAVIORAL ADVERTISING AVOIDANCE: YOUNG PEOPLE PERCEPTUAL FACTORS TOWARDS BANNER ADVERTISEMENT
This study investigates whether young people's perceptual factors (i..e privacy concern, prior negative experience, and perceived ad clutter) exert a formative influence on market outcomes namely advertising avoidance. Current research focuses on online behavioral advertising (OBA), a form of a...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/52097 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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