Making sense out of advertising on the Internet : a study of pricing models for banner ads.

• Main Authors: Tan, Tin Wee., Song, Terence.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Mass media
• Online Access: http://hdl.handle.net/10356/14760
• Institution: Nanyang Technological University

The Internet is fast growing as a communications, entertainment, and commercial medium. To marketers, Internet users are an attractive audience: young, educated, and wealthy. "Advertising space" on the traditional medium is charged by the position and size of the ad, and the number of peop...