Making sense out of advertising on the Internet : a study of pricing models for banner ads.

The Internet is fast growing as a communications, entertainment, and commercial medium. To marketers, Internet users are an attractive audience: young, educated, and wealthy. "Advertising space" on the traditional medium is charged by the position and size of the ad, and the number of peop...

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Main Authors: Tan, Tin Wee., Song, Terence.
Other Authors: Wee Kim Wee School of Communication and Information
Format: Final Year Project
Language:English
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/10356/14760
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-14760
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spelling sg-ntu-dr.10356-147602019-12-10T13:41:28Z Making sense out of advertising on the Internet : a study of pricing models for banner ads. Tan, Tin Wee. Song, Terence. Wee Kim Wee School of Communication and Information Joseph Sommerville DRNTU::Social sciences::Mass media The Internet is fast growing as a communications, entertainment, and commercial medium. To marketers, Internet users are an attractive audience: young, educated, and wealthy. "Advertising space" on the traditional medium is charged by the position and size of the ad, and the number of people who are expected to see it. But how does one charge for "space" on the Internet, which combines characteristics of both print and the broadcast media, and even offers more than either? There is at present no one standard pricing model on the Internet. This paper offers a review and assessment of the different price models currently being used for banner advertisements on the Internet, which incorporates several features found in current price models, as a possible standard for Internet banner ad pricing. Bachelor of Communication Studies 2009-02-03T03:09:52Z 2009-02-03T03:09:52Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/14760 en 57 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Social sciences::Mass media
spellingShingle DRNTU::Social sciences::Mass media
Tan, Tin Wee.
Song, Terence.
Making sense out of advertising on the Internet : a study of pricing models for banner ads.
description The Internet is fast growing as a communications, entertainment, and commercial medium. To marketers, Internet users are an attractive audience: young, educated, and wealthy. "Advertising space" on the traditional medium is charged by the position and size of the ad, and the number of people who are expected to see it. But how does one charge for "space" on the Internet, which combines characteristics of both print and the broadcast media, and even offers more than either? There is at present no one standard pricing model on the Internet. This paper offers a review and assessment of the different price models currently being used for banner advertisements on the Internet, which incorporates several features found in current price models, as a possible standard for Internet banner ad pricing.
author2 Wee Kim Wee School of Communication and Information
author_facet Wee Kim Wee School of Communication and Information
Tan, Tin Wee.
Song, Terence.
format Final Year Project
author Tan, Tin Wee.
Song, Terence.
author_sort Tan, Tin Wee.
title Making sense out of advertising on the Internet : a study of pricing models for banner ads.
title_short Making sense out of advertising on the Internet : a study of pricing models for banner ads.
title_full Making sense out of advertising on the Internet : a study of pricing models for banner ads.
title_fullStr Making sense out of advertising on the Internet : a study of pricing models for banner ads.
title_full_unstemmed Making sense out of advertising on the Internet : a study of pricing models for banner ads.
title_sort making sense out of advertising on the internet : a study of pricing models for banner ads.
publishDate 2009
url http://hdl.handle.net/10356/14760
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