Making sense out of advertising on the Internet : a study of pricing models for banner ads.

The Internet is fast growing as a communications, entertainment, and commercial medium. To marketers, Internet users are an attractive audience: young, educated, and wealthy. "Advertising space" on the traditional medium is charged by the position and size of the ad, and the number of peop...

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Bibliographic Details
Main Authors: Tan, Tin Wee., Song, Terence.
Other Authors: Wee Kim Wee School of Communication and Information
Format: Final Year Project
Language:English
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/10356/14760
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Institution: Nanyang Technological University
Language: English

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