MARKET PERSONA AND MARKETING STRATEGY ANALYSIS OF CASCARA

As one of the creative economy sub-sectors in Indonesia, culinary is an industry that continues to develop. The culinary industry plays a role as the largest contributor to the income of the creative economy sector. Part of the culinary industry that plays a big role is coffee. Indonesia is one of t...

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Bibliographic Details
Main Author: Naufal Wildany, Muhammad
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/52332
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Institution: Institut Teknologi Bandung
Language: Indonesia
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