THE EFFECT OF LIMITED EDITION PRODUCT AND CONSUMER CULTURE ON PERCEIVED PRODUCT VALUE, WHICH IMPACT ON THE INTENSITY OF BUYING A LIMITED EDITION MAGNUM FILTER
Magnum Filter LEP (Limited Edition Product) was released on July 1st, 2019 for 4 weeks with a focus on thirteen cities divided in several provinces, including West Java (Bandung, Sukabumi, Tasikmalaya, and Garut); Sumatra (Medan, Tanah Karo, Banda Aceh, and Lhoksumawe); and Sulawesi (Ternate). Th...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/53125 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |