PROPOSED MARKETING STRATEGY TO INCREASE THE SALES OF CV. KUSUMA MITRA NIAGA FOR KERAMIK ARTISTIKA
The sector of ceramic tiles in Indonesia shows good performance, with the growth of consumption for ceramic tiles reach 10% annually and leads to an increase in the construction sector, which reaches 5% annually. CV. Kusuma Mitra Niaga as the sole agent of Keramik Artistika from 1998, is conductin...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/53366 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |