PROPOSED MARKETING STRATEGY FOR OUTDOOR APPAREL BASED ON CONSUMER PERCEPTION AND LIFESTYLE
Outdoor activity is a popular activity in Indonesia. The increasing trend of outdoor activity affect the increase growth of outdoor apparel industry. Zebrawall is an outdoor apparel manuracturer from Bandung. With intense competition in the outdoor apparel industry, Zebrawall begins to lose con...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/53392 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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