PROPOSED MARKETING STRATEGY FOR OUTDOOR APPAREL BASED ON CONSUMER PERCEPTION AND LIFESTYLE

PROPOSED MARKETING STRATEGY FOR OUTDOOR APPAREL BASED ON CONSUMER PERCEPTION AND LIFESTYLE

Outdoor activity is a popular activity in Indonesia. The increasing trend of outdoor activity affect the increase growth of outdoor apparel industry. Zebrawall is an outdoor apparel manuracturer from Bandung. With intense competition in the outdoor apparel industry, Zebrawall begins to lose con...

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Bibliographic Details
Main Author:	Naufaldhia R W, M.
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/53392
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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