ANALYSIS OF THE EFFECT OF MERCEDES-AMG PETRONAS F1 TEAM SOCIAL MEDIA ENGAGEMENT TOWARDS THEIR BRAND IMAGE

In the modern world, engagement becomes one of the vital aspects that should be carefully considered by a company to build its brand image based on its value. Engagement is an outcome of an interaction between the customer and the company itself through two-way and continuous communication. Currentl...

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Bibliographic Details
Main Author: Natanael Sodungoan, Raybano
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/53399
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Institution: Institut Teknologi Bandung
Language: Indonesia
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