CONSUMER BRAND ENGAGEMENT (CBE) IN SOCIAL MEDIA OF ONLINE NEWS MEDIA BRANDS IN INDONESIA
Branding is a strategy in the scope of marketing that has been implemented by every brand in various industries, without exception, including in the media industry. Branding in the media industry is very important so that it can reach a wider audience. The development of technology and informatio...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/61074 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |