ANALYSIS OF THE EFFECT OF MERCEDES-AMG PETRONAS F1 TEAM SOCIAL MEDIA ENGAGEMENT TOWARDS THEIR BRAND IMAGE
In the modern world, engagement becomes one of the vital aspects that should be carefully considered by a company to build its brand image based on its value. Engagement is an outcome of an interaction between the customer and the company itself through two-way and continuous communication. Currentl...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/53399 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
