PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY FOR SUN PROTECTION BRAND AMID THE PANDEMIC CRISIS: STUDY OF NIVEA SUN
As a tropical country, Indonesia is surrounded by sea areas and has approximately 93,000 square kilometers of inland seas among coastal areas (straits, bays, and other bodies, of water). Indonesia’s geographical situation is a benefit for the travel and tourism industry. Being one of the most attrac...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/53427 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |