An integrated marketing communications campaign for Sun Cellular's Text Unlimited
This paper is an integrated marketing communications campaign for Sun Cellulars 24/7 Text Unlimited service. It offers unlimited text messaging and a generous amount of free voice calls in four different peso equivalents. This service, first offered to consumers in 2006, boasts of the longest validi...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2010
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/18075 |
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| Institution: | De La Salle University |
| Language: | English |