An integrated marketing communications campaign for Sun Cellular's Text Unlimited

• Main Authors: Ibanez, Kristine C., Lao, Jenna Kamille S., Uy, Trisha Andrea S.
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18075
• Institution: De La Salle University

This paper is an integrated marketing communications campaign for Sun Cellulars 24/7 Text Unlimited service. It offers unlimited text messaging and a generous amount of free voice calls in four different peso equivalents. This service, first offered to consumers in 2006, boasts of the longest validi...