ANALYZING FACTORS INFLUENCING INDONESIAN MOBILE GAMERS ON REPURCHASE INTENTION IN FREEMIUM MOBILE GAME WITH PERVAL

• المؤلف الرئيسي: Puspa Maharatie, Andhiny
• التنسيق: Theses
• اللغة: Indonesia
• الموضوعات: Manajemen umum
• الوصول للمادة أونلاين: https://digilib.itb.ac.id/gdl/view/53450
• المؤسسة: Institut Teknologi Bandung

n 2018, Indonesia’s players spent a total of $1.1 billion on games in 2018, making it one of the biggest games markets in Southeast Asia. The rapid growth of mobile and internet users in Southeast Asia attracted many game developers’ attention to develop their products at SEA. The increased use o...