MOTIVATION OF YOUNGER GENERATION CONSUMER TOWARDS THE USE OF THE DIGITAL PLATFORM TO FULFILL INFORMATION NEEDS IN AUTOMOBILE PURCHASING (CASE STUDY ON PT INDOSAL PASTEUR)
Indonesia is one of the countries that have most user of internet in the world, with a total of 175 million internet users. Most of internet user in Indonesia are younger generation. One of the applications of internet usage that is widely used by Indonesian peoples is e-commerce, where they use i...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/53526 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |