GREEN PURCHASE INTENTION DURING COVID-19 PANDEMIC TOWARD NATURAL SKINCARE PRODUCT
Indonesia as the biggest country in Southeast Asia, also named as the Asia's quickest-growing beauty market for beauty in terms of compound annual growth rate with woman population 135 million. Skin care products had the largest value share of 31.1% in 2018 and forecast to record the fastest...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/53549 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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