PROPOSED INTEGRATED MARKETING COMMUNICATION TO INCREASE NUMBER OF RETAIL INVESTOR IN INDONESIA (PT. BURSA EFEK INDONESIA)
The Indonesia Stock Exchange, as the only trading service provider in Indonesia, has a significant role in supporting the country's economic growth. As a venue that brings together sellers and buyers of shares, IDX has a role in providing trade services that are orderly, fair, and efficient, by...
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Format: | Theses |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/53572 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |