PROPOSED INTEGRATED MARKETING COMMUNICATION TO INCREASE NUMBER OF RETAIL INVESTOR IN INDONESIA (PT. BURSA EFEK INDONESIA)

The Indonesia Stock Exchange, as the only trading service provider in Indonesia, has a significant role in supporting the country's economic growth. As a venue that brings together sellers and buyers of shares, IDX has a role in providing trade services that are orderly, fair, and efficient, by...

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Bibliographic Details
Main Author: Lantika, Gita
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/53572
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Institution: Institut Teknologi Bandung
Language: Indonesia

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