PROPOSED MARKETING COMMUNICATION STRATEGY FOR PT. STYLE KOREAN INDONESIA

People's daily routines now include a variety of cosmetics, such as skincare and makeup. The Korean wave has brought Korean beauty products, sometimes known as K-beauty products, to Indonesia. By expanding to Indonesia, it has been able to attract the attention of Korean brands. PT Style Kore...

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Bibliographic Details
Main Author: Aathirah Boekoesoe, Salsabila
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/68633
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Institution: Institut Teknologi Bandung
Language: Indonesia