PROPOSED MARKETING COMMUNICATION STRATEGY FOR PT. STYLE KOREAN INDONESIA
People's daily routines now include a variety of cosmetics, such as skincare and makeup. The Korean wave has brought Korean beauty products, sometimes known as K-beauty products, to Indonesia. By expanding to Indonesia, it has been able to attract the attention of Korean brands. PT Style Kore...
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Main Author: | Aathirah Boekoesoe, Salsabila |
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Format: | Theses |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/68633 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |
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