STUDY OF INSTAGRAMABLE PHENOMENON AND EXPERIENCE-BASED DESIGN PROCESS FOR COMMERCIAL CULINARY SPACES CASE OF STUDY: CAFé PICKNICK ON THE ROOF
There has been a massive transformation from conventional types of marketing to digital marketing. Digital marketing is closely related to the use of product and or service displays that are promoted visually with the expectation of reciprocal results obtained from target consumers. Instagram is...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/53988 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |