PROPOSED DIGITAL MARKETING STRATEGY TO INCREASE MILLENNIALSâ PURCHASE INTENTION OF SHAFIRA BRAND
Shafira is one of the Muslim fashion brands in Indonesia with generation X as its main customers. Since the pandemic COVID-19, its main revenue from the offline stores has been declining. To overcome this problem, Shafira changes the focus to online sales and gives discount half of the original p...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/54707 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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