PROPOSED DIGITAL MARKETING STRATEGY TO INCREASE MILLENNIALSâ PURCHASE INTENTION OF SHAFIRA BRAND

Shafira is one of the Muslim fashion brands in Indonesia with generation X as its main customers. Since the pandemic COVID-19, its main revenue from the offline stores has been declining. To overcome this problem, Shafira changes the focus to online sales and gives discount half of the original p...

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Bibliographic Details
Main Author:	Dwi Adi Cahyani, Tutut
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/54707
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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