PROPOSED BUSINESS GROWTH MANAGEMENT STRATEGY FOR PT XYZ
Indonesia is one of the middle-income countries. The Indonesian economy itself is sustained by SMEs (Small and Medium Enterprises). SMEs in Indonesia are around 99.9 percent of the established business units. Many companies in Indonesia are trying to upgrade from SMEs to large enterprises. One c...
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Format: | Theses |
Language: | Indonesia |
Subjects: | |
Online Access: | https://digilib.itb.ac.id/gdl/view/55143 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |
Summary: | Indonesia is one of the middle-income countries. The Indonesian economy itself is sustained
by SMEs (Small and Medium Enterprises). SMEs in Indonesia are around 99.9 percent of the
established business units. Many companies in Indonesia are trying to upgrade from SMEs to
large enterprises. One company that is growing and trying to scale-up is PT XYZ. PT XYZ
certainly has the desire to continue to increase the scale of his company, as written in PT XYZ's
brief profile, which states that PT XYZ is expected to be like Sidomuncul, which has an income
of 2 - 5 trillion per year. The author in this research tries to analyze how effective PT XYZ is
in managing its growth.
This research uses qualitative research methods with primary and secondary data observation
through literature and document studies. The approach to analyzing the data obtained was
carried out with the object's real state under study. This research will provide results in
recommendations for PT XYZ to be even more effective in its growing organization. |
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