PROPOSED BUSINESS GROWTH MANAGEMENT STRATEGY FOR PT XYZ

• Main Author: Adiwisastra Rosidi, Rifqi
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/55143
• Institution: Institut Teknologi Bandung

Indonesia is one of the middle-income countries. The Indonesian economy itself is sustained by SMEs (Small and Medium Enterprises). SMEs in Indonesia are around 99.9 percent of the established business units. Many companies in Indonesia are trying to upgrade from SMEs to large enterprises. One company that is growing and trying to scale-up is PT XYZ. PT XYZ certainly has the desire to continue to increase the scale of his company, as written in PT XYZ's brief profile, which states that PT XYZ is expected to be like Sidomuncul, which has an income of 2 - 5 trillion per year. The author in this research tries to analyze how effective PT XYZ is in managing its growth. This research uses qualitative research methods with primary and secondary data observation through literature and document studies. The approach to analyzing the data obtained was carried out with the object's real state under study. This research will provide results in recommendations for PT XYZ to be even more effective in its growing organization.