DEVELOPING MARKETING STRATEGY TO INCREASE BRAND LOYALTY: CASE STUDY OF GUZELMODA
Guzelmoda is a women's modest clothing brand established in July 2019. Ms. Farah Faizah, the owner and operator, invested and started the company entirely on her own. Guzelmoda's vision is to spread Islamic teachings through fashion. They have a variety of clothing that is not only in line...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/55729 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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