DEVELOPING MARKETING STRATEGY TO INCREASE BRAND LOYALTY: CASE STUDY OF GUZELMODA

Guzelmoda is a women's modest clothing brand established in July 2019. Ms. Farah Faizah, the owner and operator, invested and started the company entirely on her own. Guzelmoda's vision is to spread Islamic teachings through fashion. They have a variety of clothing that is not only in line...

Full description

Saved in:

Bibliographic Details
Main Author:	Ali, Yusuf
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/55729
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

Similar Items

PROPOSED MARKETING STRATEGY TO INCREASE BRAND LOYALTY: STUDY CASE OF LAZADA INDONESIA
by: Putra Dharma, Pradana

MARKETING STRATEGY TO INCREASE BRAND AWARENESS & BRAND LOYALTY ON THE MOTOGASS GARAGE BRAND
by: Habibie, Abdurrahman

PROPOSED EMOTIONAL BRANDING STRATEGY TO INCREASE CUSTOMER LOYALTY THE CASE OF SABAGYA FASHION BRAND
by: Aliya Raina, Raden

IMPROVING MARKETING STRATEGY TO INCREASE BRAND LOYALTY FOR SAVEMYMONDAY BASED ON CUSTOMER ENGAGEMENT LEVEL
by: Awang Kumoro, Nizar

PROPOSED BRANDING STRATEGY TO INCREASE CUSTOMER LOYALTY: The Case of Fatih Indonesia Men Muslim Attire
by: Fahmi Hendrawan Mudzakir / 29116485, Mohamad

PROPOSED MARKETING STRATEGY TO IMPROVE SERVICE QUALITY AND BRAND LOYALTY: CASE STUDY OF GARUDA INDONESIA
by: Muthia Kusumawardani, Ayu

Brand loyalty in green marketing : the pillar of sustainable development
by: Neo, Lay Peng, et al.
Published: (2013)

PROPOSED MARKETING STRATEGY FOR HANDCRAFTED ACCESSORIES BRAND TO INCREASE BRAND VALUE (CASE STUDY: OORBELLEN)
by: Utami - 29116008, Astirisha

PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS OF LOCAL WATCH BRAND: CASE STUDY OF GROOTWATCH
by: Karina Fuadi / 29116365, Anissa

MARKETING MIX AND BRAND LOYALTY STRATEGY FORMULATION TO IMPROVE SALES AFTER PANDEMIC (STUDY CASE: PINNAMON BAKERY)
by: fitri kardinasari, Natasya

DEVELOPING SOCIAL MEDIA MARKETING STRATEGY TO INCREASE BRAND AWARENESS TOWARDS INCLUSIVE FASHION BRAND CASE STUDY: BEYOND INDONESIA
by: Qathra Rebia, Azkia

IMPROVING MARKETING STRATEGY BY C2C CHANNEL TO INCREASE BRAND LOYALTY FOR DIAPERS PRODUCT PT. UNICHARM INDONESIA TBK
by: Setiaji, Bagus

PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS (CASE STUDY: SPASS INDONESIA)
by: Firdaus Ramadan, Mochamad

PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS (CASE STUDY: BROOM.ID)
by: Wiradjaja, Nia

MARKETING STRATEGY USING NEW WAVE MARKETING APPROACH TO INCREASE CUSTOMER LOYALTY IN CEMENT INDUSTRY (DYNAMIX CASE)
by: Kiswanto, Yopi

Proposed Strategy Marketing on Brand Loyalty for Kita Bisa as Donation-Based Crowdfunding
by: Annisa Nurfadilla, Samantha

PROPOSED MARKETING STRATEGY TO INCREASE CUSTOMER LOYALTY OF PEAU FASHION BAG
by: Sri Ayu Apsari, Made

PROPOSED MARKETING STRATEGY TO INCREASE GROWTH OF USERS AND IMPROVE BRAND LOYALTY OF AN ONLINE LEARNING PLATFORM (A CASE STUDY OF GOOGLE CLASSROOM AMONG HIGHER EDUCATION STUDENTS IN BANDUNG)
by: Elva Larissa, Desfiana

THE INFLUENCE OF ZARAâS GREEN MARKETING IN GENERATING BRAND TRUST AND BRAND LOYALTY
by: Pramudya, Loudiva

PROPOSED DIGITAL MARKETING STRATEGY TO INCREASE BRAND AWARENESS FOR FASHION BRAND ESTABLISHMENT (CASE STUDY IN LUNE EXTERIEUR)
by: Rachman Kurnia, Agitya

PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS AND RETENTION RATE (CASE STUDY: BLU)
by: Evan Wahyudi, Josua

PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS (STUDY CASE: DIGITAL LOAN APPLICATION)
by: Balqis Maharani, Kinanti

PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS FOR COFFEE SHOP BUSINESS (CASE STUDY ON BRAND PAYU COFFEE & EATERY)
by: Karim Mohammad, Iqbal

PROPOSED MARKETING STRATEGY FOR FASHION AND ACCESSORIES BRAND TO INCREASE BRAND AWARENESS AND SALES PERFORMANCE (CASE STUDY: CARBON IS LYFE)
by: Najla, Taajkhansa

PROPOSED MARKETING STRATEGY TO INCREASE SALES BY INCREASING BRAND AWARENESS OF WATER & WASTEWATER TREATMENT COMPANY (PT DWIKARYA MITRA SEJATI)
by: Yusuf Saputro, Irfan

BUILDING BRAND LOYALTY IN HOME APPLIANCES COMPETITIVE MARKET BY OPTIMIZING EXISTING SERVICE CENTERS: CASE STUDY OF TERANG BRAND IN INDONESIA
by: Nabilla, Shazia

PROPOSED MARKETING STRATEGY TO INCREASE THE PERFORMANCE OF LOCAL BRAND SNEAKERS (CASE STUDY: NAH PROJECT)
by: Danang Prasetyo, Muhammad

PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE BRAND AWARENESS AND SALES (CASE STUDY: ARAFATEA)
by: Ulhaq Priatna, Nadhiya

PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS OF HOMESTAY (CASE STUDY OF VILLA WE LOZA)
by: Bermanto, Beny

BRAND LOYALTY AS A CATALYST FOR GROWTH: LEVERAGING INNOVATIVE BRAND STRATEGIES TO ENHANCE MARKET LEADER POSITION IN THE ANIME APPAREL MARKET FOR A SMALL CLOTHING BRAND
by: Al Ghifary, Muhammad

PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS OF TMO
by: Andarini, Krishanti

PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS OF INAGRI
by: Satya Aruna, Mohamad

PROPOSED NEW MARKETING STRATEGY TO INCREASE MONTHLY REVENUE OF NEW FASHION BRAND (CASE OF HUGH FASHION BRAND)
by: FAKHRURAZI 29116079, MUHAMMAD

The Effects of Media Mix Elements on Brand Awareness and Brand Loyalty: A Study of the UK Topshop Market
by: Julia Emmanuelle P S, Chloudya

COMMUNICATION STRATEGY TO INCREASE BRAND AWARENESS CASE STUDY : ANTRIIN
by: Rafi, Anwar

PROPOSED MARKETING STRATEGY TO INCREASE BRAND EQUITY (CASE STUDY ANAK ELANG HARLEY-DAVIDSON OF JAKARTA)
by: Adhiputranto, Bima

PROPOSED MARKETING STRATEGIES TO INCREASE BRAND AWARENESS OF MR.DIY
by: Stadini Brilianthi, Kenang

PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS OF MISCHIEF DENIM
by: Ayu Cahyaningtyas, Sasmita

PROPOSED MARKETING STRATEGY FOR INCREASING BRAND AWARENESS FOR ATTA FURNITURE
by: Firas

PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS FOR POWERBRAIN IN INDONESIA
by: Safitri, Annisa