DEVELOPING A STANDARD OF MEASUREMENT FOR USER EXPERIENCE IN E-COMMERCE

• 主要作者: Kasan, Eginata
• 格式: Final Project
• 語言: Indonesia
• 在線閱讀: https://digilib.itb.ac.id/gdl/view/56331

Rapid growth of the e-commerce industry has caused a lot of competition. One of the ways to gain more consumers is by improving user experience (UX) on the platform. A good user experience means high level of satisfaction for the user, increasing the chance to attract new users and gaining loyalt...