DEVELOPING A STANDARD OF MEASUREMENT FOR USER EXPERIENCE IN E-COMMERCE
Rapid growth of the e-commerce industry has caused a lot of competition. One of the ways to gain more consumers is by improving user experience (UX) on the platform. A good user experience means high level of satisfaction for the user, increasing the chance to attract new users and gaining loyalt...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/56331 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |