EFFECTIVE MARKETING CHANNEL FOR ORGANIC STORE (CASE: BELIBU FRESH MART)
Belibu Fresh Mart is an organic grocery store located in Bandung. Open since September 2019, only six months before the first coronavirus announced arrived in Indonesia. As a newcomer with a niche market, gaining customer trust is one of Belibu’s targets by providing two offline stores that can...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/56869 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |