THE INFLUENCE OF MATERIALISM VALUES TOWARDS YOUNG CONSUMERS’ LUXURY FASHION PURCHASE INTENTION IN INDONESIA

Indonesia became one country of luxury fashion global expansion to developing markets. Indonesia has a large number of high-net-worth individuals that continues rising steadily, boosting sales of luxury fashion products. The luxury fashion industry in Indonesia is forecasted to expand by 7.98% an...

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Bibliographic Details
Main Author: Dwi Septiana, Erlin
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/56907
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Institution: Institut Teknologi Bandung
Language: Indonesia