THE INFLUENCE OF MATERIALISM VALUES TOWARDS YOUNG CONSUMERSâ LUXURY FASHION PURCHASE INTENTION IN INDONESIA
Indonesia became one country of luxury fashion global expansion to developing markets. Indonesia has a large number of high-net-worth individuals that continues rising steadily, boosting sales of luxury fashion products. The luxury fashion industry in Indonesia is forecasted to expand by 7.98% an...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/56907 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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