ANALYSIS OF OFFLINE STORE ATTRIBUTES TOWARDS CUSTOMER PURCHASE BEHAVIOUR DURING COVID-19 IN THE COSMETIC INDUSTRY
Indonesia's cosmetics sector continues to perform positively, brought by the country's expanding middle class to upper customers and technology development, particularly among Indonesian females. The existence of physical stores plays a significant role that affects customers' decis...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57222 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
Be the first to leave a comment!